Client Tracking: Make it a Game

Bill Russell was a genius. He was smarter than anyone on the floor, and everyone knew it. He was the best player on a team that won 11 championships. That’s a lot.

Russell utilized many attitudes that can bring you success in the game of research follow-up, so here’s a couple to get started:

1. Change the whole game.
The rules of basketball were no different for Russell. But he revolutionized how you played within those rules. When I started my position at the University, the idea of researching public records on the internet was foreign to my organization. The rules allowed it, so I did it.

2. Do things they didn’t think could be done.
After we concluded our first study, I found out people in a higher tax bracket thought this project was dead in the water. The locator information was scant and pretty much B.S. But I didn’t see it that way, and I refused to buy into it. My crew and I got creative and the rest was history.

3. Winning is everything.
If someone asks me to name the one thing that led to my success in finding the unfindable, I say this: I made it a game. I love winning and hate losing. So every time I came to work, I entered the game. Was the game frustrating at times? Sure. But we won. Why? Because we never saw losing as a possibility. We knew we would win, and we did.

And you know the best part, besides the findings we produced? People saw us as geniuses in the game of research follow-up.

That’s a good feeling people!

You know what feels even better? Leaving comments. Hit it and quit it!

2 Responses to “Client Tracking: Make it a Game”


  1. 1 Dre February 11, 2009 at 8:12 pm

    I agree. Being the eternal optomist means you have the right attitude to succeed in follow up. If you have a pessimistic attitutude, find a different job.

  2. 2 benvanhunnik February 12, 2009 at 2:41 pm

    Nicely put Dre. Keep the comments rolling!


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