Preparation. It’s a dirty word because it goes against immediacy. There’s no benefit now. But there are ramifications. One of them can be witnessed at any prevention research conference. Many researchers express concern because their attrition rate is through the roof. Unfortunately, they didn’t prepare accordingly. However, I will say that most haven’t been exposed to the proper resources for doing so.
On a related note, Seth Godin released another great post recently. It reflects on how people have the time to complain about the current situation, but little time to prepare for the oncoming emergency.
Assume every client’s phone number will be disconnected in a month. What would you need to do then? Whatever it is, plan to use the strategies from the get-go. Think about time, money, IRB approval and HIPAA.
Then prepare accordingly.
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