Fantasy Football and Research Attrition

The most important day in fantasy football is draft day. Players study and prepare for weeks. On this glorious day, you go through numerous rounds of picking your team. You win or lose your whole season on that day. But it takes several months to find out. Sure, you can make some moves and a couple trades, but a pig is a pig, no matter how much lipstick you put on it. Most of the time you cannot make up for the bad choices you made on draft day.

Similarily, the most important day of your research study is the first session with your client. You can make or break your whole foll0w-up season right here. This is why I stress the importance of making their first encounter enjoyable while getting as much locating information as possible. Just like the fantasy draft, as soon as the first encounter is done, your attrition rate is determined by the events that occurred. Specifically, the client’s impression of you and the amount of locating information you received. Over the following months, you will find out if you won or lost.

What do I suggest?  Prepare.

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